Forum traffic has jumped about 36 percent. Havlak: As we turned off the comments on the posts, we’ve seen more people go into the forums. That’s a much harder solution than we’re gonna build in down-rank buttons and shadow bans. That comes down to, again, the relationship between the people who work at The Verge and the audience who reads it and cares about it. We can roll out a million product tools to help us deal with bad actors, but what we actually need to do is build a community that doesn’t allow bad actors to flourish in the first place. I think you actually need to establish norms of behavior that people will follow because they care about the space. I don’t know that you can engineer around bad habits of a community. That sort of disconnect between what one vocal minority of the audience was saying, and what the huge majority of the audience was reading, was causing some whiplash. But often, what was happening was that the posts with the most negative comments on them were the most popular posts because they were the culture posts. March 23, 2015The posts that have the most comments on them are not necessarily the most popular posts. Transcripts of our conversations, below, are edited slightly for clarity and length. All but one of the sites say they won’t be going back The Verge is selectively using comments on stories and plans to re-introduce them across the site in the near future, according to editor-in-chief Nilay Patel. I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today’s FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now. “It’s not clear why comments are a particularly good part of the experience,” she said. The benefits to social are that people are already on those networks, already holding conversations and sharing stories, Swisher told me. As Kara Swisher and Walt Mossberg wrote on Recode’s decision to end comments: “We believe that social media is the new arena for commenting, replacing the old onsite approach that dates back many years.” June 3, 2015Social media has changed the equation for a number of publishers that already use Twitter, Facebook, and Tumblr to distribute their stories to new audiences.
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